Via D'Oro
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Brand Identity
Via D'oro is a high-end, luxury, online jewelry retailer. Specializing in fine jewelry, handcrafted in Italy using only the highest quality materials, precious stones and solid 18k gold.
Story
Our brand identity takes inspiration from the best traditions of different parts of the Italian peninsula. We celebrate and embrace rich Italian culture and its well-known high-quality craftsmanship in our jewellery. Each piece we produce is also inspired by the spirit and the beauty of women.
Audience & Mission
Our mission is to embrace women’s beauty and maturity. To empower them and compliment their appearance with our pieces while highlighting their status. Thus our clients are confident women who are not afraid to stand out and embrace themselves; women who know what they want and know their worth.
Colour Palette
Since the products are manufactured in Italy, the colour palette to represent the brand was inspired by this beautiful peninsula, more specifically by its southern culture. Gold plus rich bright colour palette inspired by Amalfi Coast embraces this flourishing culture in the brand and makes it stand out against its traditional “clean, pastel coloured” competitor jewelry brands while still demonstrating quality and class.
Typography System
Collateral and Applications
